For people who make things and sell them

The bench,
and the books.

Two halves of the same business. Most sellers only keep one.

Open the calculator

Free. No account, no card, no email required.
Or pick your craft — 40 calculators →

One necklace · sold at $ · takes min

Materials
Packaging
Share of studio overhead
Platform & payment fees
Shipping you undercharged
Left for you

5

hidden costs in every single sale

60 sec

from your materials list to a defensible price

$0

to use — no account, no card, no email

The true cost

Time is the cost
nobody enters.

Ask a seller what a piece costs to make and you'll get the price of the clay, the yarn, the blanks. Ask how long it took and the answer comes slower — because that number was never meant to be part of the price.

It is the largest one. Forty-five minutes of skilled work is not a rounding error, and a shop that leaves it out isn't running thin margins. It's running none.

The instrument

One screen. Every number
that decides your margin.

i.

True unit cost

Materials, labour at a rate you set, packaging, and a share of your monthly overhead — divided across what you actually sell.

ii.

Fee-aware pricing

Platform fees come out of the price and the shipping. The calculator solves for the price that survives them, not the one that looks right.

iii.

Your real hourly rate

Enter what you charge today. It returns what that price pays you per hour.

iv.

Break-even

How many pieces a month clear your overhead. Everything past it is yours.

When one product isn't enough

The whole shop,
side by side.

The calculator is free and always will be — one product, one price, one answer. The Shop Pricing Sheet holds your whole catalogue instead: every product ranked by what it actually pays you per hour, with the ones losing money marked in red.

The Shop Pricing Sheet catalogue: eight products with cost, margin, hourly rate and verdict for each
See the Shop Pricing Sheet

$12 · one payment · works in Excel and Google Sheets

A handmade business is still a business.

It has fixed costs, a wage, and a margin, and it fails the same way any other one fails — quietly, over a year of prices that were never quite right. The work deserves better arithmetic than doubling the receipt. We build the instruments that give it that.

Start here

Price one piece properly.
Then decide.

It takes about a minute and you'll have your real hourly rate at the end of it. Close the tab afterwards if you like — the number is yours either way.

Open the calculator