Open the calculator

For people who make things and sell them

The bench,
and the books.

Two halves of the same business. Most sellers only keep one.

Open the calculator

Free. No account, no card, no email required.

One necklace · sold at $22.00

Materials$8.00
45 minutes of your work$18.75
Packaging$1.50
Share of studio overhead$5.00
Platform & payment fees$2.68
Shipping you undercharged$1.50

5

hidden costs in every single sale

60 sec

from your materials list to a defensible price

$0

to use — no account, no card, no email

The true cost

Time is the cost
nobody enters.

Ask a seller what a piece costs to make and you'll get the price of the clay, the yarn, the blanks. Ask how long it took and the answer comes slower — because that number was never meant to be part of the price.

It is the largest one. Forty-five minutes of skilled work is not a rounding error, and a shop that leaves it out isn't running thin margins. It's running none.

The instrument

One screen. Every number
that decides your margin.

i.

True unit cost

Materials, labour at a rate you set, packaging, and a share of your monthly overhead — divided across what you actually sell.

ii.

Fee-aware pricing

Platform fees come out of the price and the shipping. The calculator solves for the price that survives them, not the one that looks right.

iii.

Your real hourly rate

Enter what you charge today. It returns what that price pays you per hour.

iv.

Break-even

How many pieces a month clear your overhead. Everything past it is yours.

The offer

Free now.
Deeper when you need it.

The calculator stays free and always will — one product, one price, one answer. When you're ready to run the whole shop that way, the Shop Profit Kit tracks cost and margin across every product you sell, imports your order history, and shows you which best-seller is quietly losing money. $39, once.

Open the calculator

A handmade business is still a business.

It has fixed costs, a wage, and a margin, and it fails the same way any other one fails — quietly, over a year of prices that were never quite right. The work deserves better arithmetic than doubling the receipt. We build the instruments that give it that.

Start here

Price one piece properly.
Then decide.

It takes about a minute and you'll have your real hourly rate at the end of it. Close the tab afterwards if you like — the number is yours either way.

Open the calculator