Shop Pricing Sheet
Your best-seller
might be your worst product.
The free calculator prices one item. This prices your whole shop — every product side by side, with the one that quietly loses money marked in red.
A real shop's numbers. Three of these eight products cost money every time they sell.
The problem
Volume hides
a thin margin beautifully.
The product that sells most is usually the one that's quickest to reach for and hardest to price up. So it stays cheap, it sells constantly, and the shop feels busy.
Meanwhile the packaging, the shipping you undercharged, the platform's cut and your own hours all come out of that one small price. A shop can be sold out and losing money on its most popular listing.
The only way to see it is to look at each product on its own. That is the entire job of this sheet.
What you get
Four tabs. No setup.
i.
Start here
Three steps, plain language. No spreadsheet knowledge assumed.
ii.
Settings
Your overhead, shipping and platform fees, in one place. Every calculation reads from here.
iii.
Catalogue
Up to 40 products. Fill four cells per row and the rest calculates itself.
iv.
Summary
How many products lose money, your worst hourly rate, and your break-even.
- True cost per item — materials, your time at a rate you set, packaging, and a share of your monthly overhead.
- Fee-aware pricing — platform fees come out of the price and the shipping. It solves for the price that survives them.
- Your real hourly rate, per product — red when it's below what you set your time at.
- What each product should cost — worked backwards from the margin you want.
- Break-even — how many items a month clear your overhead.
- Works in Excel and Google Sheets — open it, or upload it to Drive. Nothing to install.
The offer
$12
One payment. Yours to keep.
Get the sheet
Instant download after payment · Free updates for life
Platform fees change; when they do, you get the corrected sheet.
Before you buy
Fair questions.
Do I need to know spreadsheets?
No. You fill in the yellow cells and read the answers. Everything else is locked behind formulas you never have to look at. If you can enter a price into Etsy, you can use this.
I don't sell on Etsy. Is it still useful?
Yes. The fee fields are yours to edit — another marketplace, your own shop, a market stall, wholesale, or no platform at all. The defaults are Etsy US rates because that's the commonest case, not because it only works there.
How is this different from the free calculator?
The calculator prices one item at a time and forgets it when you close the tab. This holds your whole catalogue, ranks it, and tells you which product to reprice first. It's the difference between checking one price and running a shop.
What if the fees change?
They will. When they do I update the sheet and email you the new version at no cost. That's what "free updates for life" means here.
Can I get a refund?
It's a file, so I can't un-send it — but if it isn't what you expected, write to hello@benchandbooks.com and tell me why. I'd rather refund you and learn something than keep $12 and have you feel cheated.
Who made this?
One person, not a company. I build tools for handmade sellers because the pricing advice they get is mostly "double your materials", and that formula was invented for shops that buy stock rather than make it.